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THEDOMAIN INDUSTRYUnderstand value. Buy with confidence.

Featured · Start here

A publication for every stage of the journey

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The first-time buyer’s guide

A great domain can change how your business is seen.

Learn why premium names matter, what to check before you buy, and how to make your first move with confidence.

Read the buyer’s guide

New to premium domains?

You don’t need to be an insider to buy wisely.

A premium domain is a name that already has something going for it: clarity, memorability, category fit, or scarcity. This publication helps you understand the trade-offs before you commit.

Inside this issue

How to choose a name that fits ↗What an asking price can tell you ↗Browse selected domains ↗

Editorial coverage and selected opportunities, made useful for first-time buyers as well as experienced domain investors.

The Domain Industry

The briefing

News, views & analysis

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Buyer essentials

The radio test: can people hear your name once and get it right?

Say it out loud, share it over the phone, then ask someone to type it. A memorable name should travel easily from conversation to browser.

Read more ↗
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Market watch

A headline sale is only the beginning of the story

Reported price, the buyer’s use case, comparable names and timing all shape what a transaction can teach the market.

Read more ↗
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Name strategy

Short, clear, ownable: building a shortlist that works

Start with the customer, the category and the way the name needs to sound. Then weigh distinctiveness against simplicity.

Read more ↗
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Industry report · November 2026

411.6 million domains, one changing market: the domain industry in 2026

A field guide to registries, registrars, resale markets and the policy, advertising and naming shifts changing the landscape.

Read more ↗

Features

A smarter way to choose your next address.

A strong name can lend a business instant credibility, make it easier to remember, and help it stand apart. The right purchase starts with fit, not hype.

Explore selected names ↗
Valuation

What makes a domain valuable?

Length, clarity, extension, commercial relevance, comparable sales and buyer demand can all matter. No single factor tells the whole story.

Due diligence

Trademark checks belong before the offer

Search relevant trademark registers and get qualified advice when a name is close to an existing brand. A domain purchase does not grant trademark rights.

Negotiation

Make an offer with a plan, not a guess

Set a ceiling, understand the transfer process, and keep terms, escrow and timing clear before money changes hands.

Market Data

Put the asking price in context.

Comparable sales are a starting point, not a promise of future value. Look at the source, date, extension, length, buyer context and whether the reported figure was confirmed. Automated appraisals can help frame questions, but cannot replace judgment and due diligence.

Comparable sales

Find names with relevant similarities, then check how reliable and recent the reported prices are.

Pricing factors

Scarcity, memorability, commercial use, extension and the buyer’s specific need can shift value.

Appraisal limits

A model can estimate patterns. It cannot know your strategy, legal risk or a seller’s willingness to negotiate.

Provider snapshot · 2025–26

A closer look at one registrar’s data.

Read the context

60.23%

.com share of Network Solutions’ 2025 orders

9.54%

.online share of those orders

33.21%

Connected to a live website or redirect

59.8%

Returned an error in the provider’s check

Network Solutions’ Q2 2026 report; its customer and domain-status snapshot, not a global market share. View the source ↗

We distinguish verified transaction reporting from estimates and commentary; no sale figures are presented here without a source.

Special Reports

The details behind a confident decision.

Valuation briefing

Beyond the appraisal number

Automated estimates are useful prompts, not final verdicts. They can miss brand fit, buyer urgency, legal exposure and the context around a comparable sale.

Investor notes

The real cost of holding a name

Acquisition is only one line in the budget. Renewal fees, financing, opportunity cost and the time a name may remain unsold deserve a place in the plan.

Market method

What a reported sale should include

Good reporting makes its source and scope clear, distinguishes confirmed prices from estimates, and explains why the name may have suited that buyer.

Podcasts & Events

Conversations about names, value and the people behind them.

Interviews and event coverage are part of the editorial mix. Start with our practical guides while new conversations are being prepared.

Browse features ↗

Domain Collection

A considered name can be your next advantage.

Browse the selected collection or search for a name. Explore purchase and lease opportunities through DNAdvisory.com or NameSuites.com.

Showing 30 of 561 names

Pricing, availability and purchase or lease terms are confirmed by the listing partner.

DNAdvisory.com ↗NameSuites.com ↗